By Sarah H.
Updated on February 25, 2025
Aging is a beautiful journey, but it comes with changes—including in our hair. Our top pick is less than £20.

As we grow older, our hair naturally becomes thinner, drier, and more fragile due to hormonal shifts, reduced oil production, and years of exposure to styling, coloring, and environmental stressors. This can leave many women feeling frustrated, searching for the right haircare routine to restore strength, shine, and volume.
The good news? The right shampoo can make all the difference. A formula tailored for mature hair can nourish your scalp, reinforce weakened strands, and enhance overall hair health—giving you back the confidence that comes with full, vibrant locks.
In this guide, we’ll break down exactly what to look for in a shampoo for older hair and share our top expert-approved picks.
How Aging Affects Your Hair?

Aging doesn’t just affect our skin and body—it also has a profound impact on our hair’s texture, strength, and overall health. These changes are driven by hormonal shifts, reduced nutrient absorption, and years of environmental exposure. Here’s a closer look at what happens to aging hair:
1. Hair Thinning & Slower Growth
One of the most common concerns among older women is hair thinning. As we age, our estrogen and progesterone levels decline, leading to shorter and weaker hair growth cycles. This results in:
- Slower hair regrowth after shedding
- Shorter, finer strands replacing previously thicker hair
- More visible scalp as hair follicles shrink (a process known as miniaturization)
Additionally, increased sensitivity to androgens (male hormones) can cause hair to grow thinner over time, especially along the crown and parting line.
2. Increased Dryness & Brittle Texture
You might notice your hair feels coarser, drier, and more prone to breakage as you get older. This is due to:
- Reduced sebum (natural oil) production by the scalp, leading to drier strands
- Weakened cuticle layers, making hair more susceptible to environmental damage
- Decreased keratin and lipid levels, which normally help retain moisture and smoothness
Dryness is especially noticeable in gray and white hair, which has a coarser texture due to a lack of melanin (the pigment that also helps retain moisture).
3. Loss of Volume & Elasticity
Full, bouncy hair is often associated with youth, but aging hair loses its natural elasticity and lift because:
- The production of collagen and elastin declines, leading to weaker hair strands
- Hair follicles shrink, making each individual hair strand finer and less voluminous
- The scalp’s blood circulation decreases, slowing down the delivery of essential nutrients that support strong hair growth
This results in hair that feels limp, flat, and less resilient, making styling more challenging.

4. Increased Hair Shedding
While some hair shedding is normal, excessive hair loss can become more noticeable with age. Factors contributing to this include:
- Hormonal changes (especially post-menopause)
- Nutrient deficiencies, such as low levels of iron, biotin, and vitamin D
- Stress-related hair loss (telogen effluvium), which can be triggered by major life changes, illness, or medication
Thinner, weaker hair combined with excessive shedding can leave hair looking sparse, particularly around the temples and crown.
5. Color Changes & Graying
Graying is a natural part of aging, caused by a decrease in melanin production in hair follicles. While gray hair is completely normal, it comes with some additional changes:
- Coarser, wiry texture due to structural differences in the hair shaft
- Increased dryness as melanin also plays a role in moisture retention
- More prone to yellowing from product buildup, pollution, and UV exposure
Aging hair isn’t just about color loss—it requires extra care to maintain softness, smoothness, and vibrancy.
6. Scalp Changes & Sensitivity
A healthy scalp is the foundation of strong hair, but with age, the scalp undergoes changes that can lead to discomfort and slower hair growth:
- Reduced oil production, leading to dryness, flaking, and irritation
- Thinner skin barrier, making the scalp more sensitive to harsh ingredients
- Lower circulation, which affects how well hair follicles receive nutrients
Using a gentle, scalp-friendly shampoo with hydrating and nourishing ingredients can help maintain a balanced scalp environment.
What to Look for in a Shampoo for Mature Hair? Here’s What You Really Need

After 40, hormonal changes and slower nutrient absorption can lead to thinning, dryness, and brittle hair. To combat these issues, choose a shampoo specifically formulated for mature hair. Look for:
- Hydrating ingredientsto restore moisture and combat dryness.
- Strengthening proteinsto reinforce fragile strands.
- Sulfate-free formulasto protect thinning hair from breakage.
- Peptidesto stimulate follicle health.
- Ceramidesto repair the hair cuticle.
- Antioxidantsto shield against environmental damage.
However, shampoo is not enough to defeat everything your hair is dealing with.
Your hair needs more nourishment.
That’s why thousands of women are switching from expensive shampoos to a hair revival system.
5 Best Shampoos for Older Women
Here are the 5 best shampoos specially tested for older women’s hair needs.
1. Scandinavian Biolabs Hair Strength Bundle (Top Pick!)

Best for: Women over 40 experiencing thinning, weak, or aging hair
I used to think finding the right shampoo would solve my thinning hair problems. Trust me, I tried them all – the expensive ones, the “miracle” formulas, everything. But here’s what I discovered at 45: shampoo alone just isn’t enough anymore.
The shampoo, although effective, contains lower concentrations of the key active ingredients that drive hair growth. This is where theBio-Pilixin Activation Serumcomes into play, boosting the overall efficacy.
The effectiveness of theirHair Activation Serumhas been corroborated by an independent study conducted by the Capillary Technology Center over five months. The key findings are impressive:
- 93.3% of volunteersexperienced a reduction in hair loss, with an average reduction of 45.75% and a peak reduction of 85.08%.
- 73.3%noted a significant improvement in hair density, witnessing up to a 23.31% increase in capillary density.
- A17.5% increasein hair in the anagen (growth) phase and a 36.5% decrease in the telogen (rest) phase were observed after 150 days.
- 80% of volunteersreported a moderate-to-intense reduction in hair loss.
- An overwhelming93.3%expressed satisfaction with the Serum’s impact on hair loss.


Coupled with a 150-day money-back guarantee, choosingScandinavian Biolabsfor hair care is a decision supported by scientific evidence and customer satisfaction.
Why women over 40 love it:
- ✔️ 97% experience less hair loss in clinical trials
- ✔️ Dual-action system works from inside and out
- ✔️ Plant-based formula supports natural hair regrowth
- ✔️ Free from harsh chemicals, with proven results in 45 days
Why am I so excited about this?
Because for the first time, I’m seeing real results. Not just me – 97% of women in the clinical trials experienced less hair loss. I know, I was skeptical too, but after using it for 45 days, I started noticing less hair in my brush and more fullness when I style.
2. Kérastase Densifique Bain Densité Shampoo

Best for: Fine or thinning hair
If your hair has lost density and volume over the years, this shampoo is a game-changer. With hyaluronic acid and gluco-peptides, it hydrates the scalp while fortifying the hair structure. Regular use can make thinning hair appear fuller and more youthful.
Why we love it:
- ✔️ Adds body and volume
- ✔️ Hydrates without weighing hair down
- ✔️ Strengthens fragile strands
3. Pureology Hydrate Shampoo

Best for: Dry, color-treated, or gray hair
Older hair tends to become dry and brittle, making hydration a priority. Pureology Hydrate Shampoo is sulfate-free and packed with jojoba oil, green tea, and sage, which deeply nourish and protect color vibrancy. If you have color-treated or gray hair, this is an excellent option for keeping strands soft and luminous.
Why we love it:
- ✔️ Intense hydration without buildup
- ✔️ Color-safe formula
- ✔️ Leaves hair silky and manageable
4. Olaplex No. 4 Bond Maintenance Shampoo

Best for: Damaged or over-processed hair
For older women experiencing hair breakage due to aging or chemical treatments, Olaplex No. 4 is a must-have. This salon-favorite shampoo works at a molecular level to repair damaged hair bonds, leaving hair stronger and shinier.
Why we love it:
- ✔️ Repairs and strengthens hair
- ✔️ Reduces frizz and split ends
- ✔️ Suitable for all hair types
5. Briogeo Don’t Despair, Repair! Super Moisture Shampoo

Best for: Dry, brittle hair
For an ultra-nourishing shampoo that deeply conditions while cleansing, Briogeo Don’t Despair, Repair! is a fantastic choice. Packed with algae extract, biotin, and rosehip oil, it restores hydration and enhances hair elasticity.
Why we love it:
- ✔️ Deeply nourishing
- ✔️ Helps prevent future damage
- ✔️ Free of sulfates and silicones
Final Thoughts
Your hair deserves the best care at every stage of life. As we age, choosing a shampoo specifically designed for mature hair is key to maintaining strength, hydration, and volume.
Our top recommendation is Scandinavian Biolabs Hair Strength Shampoo, thanks to its plant-powered ingredients that promote hair growth and resilience. However, all the shampoos on this list offer unique benefits tailored to mature hair, whether you’re looking for hydration, volume, or repair.
Invest in the right shampoo today—and enjoy fuller, healthier, and more radiant hair for years to come!
Sarah H.
Hi, I'm Sarah Harries, 46, from Portsmouth. I recently experienced menopausal hair thinning and I hope my findings would help you age gracefully through this period.
Related articles
10 Best Eyelash Growth Serums Of 2025 For Enviable Lashes
The winner of our test does not have prostaglandins, vegan and is the best value we’ve ever seen in 2025. Nothing compares to the authentic beauty that eyelash growth serums offer, leading to their escalating popularity in the beauty and cosmetic industry. No beauty kit is complete without an eyelash growth serum. But like all products, there are hits and misses. That’s why our team of beauty experts, and beauty bloggers decided to test and review the eyelash serums currently available in the market. This project involved a year-long intensive testing period, with each of us selecting different serums to […]
You Could be Losing Your Hair – and Your Shampoo Might be the Culprit! Each year, millions are caught in the seemingly endless battle against hair thinning and loss, while the solution could be hiding in their very own bathroom – in their shampoo bottle. You might not realize this, but the shampoo you’re using can play a critical role in determining the thickness, structure, and overall health of your hair. Exciting results from numerous recent clinical studies have shown that the right shampoo could promote hair growth, especially when used with the right accompanying products. Sadly, many are oblivious […]